About_me.exe
About me
I help companies make sense of customer data, marketing technology, and personalization. Except right now. I'm looking for a job.
Status update
Hi, I'm Gen
I spent years building the plumbing behind modern marketing: customer data platforms, lifecycle systems, personalization engines, experimentation frameworks, and all the unglamorous infrastructure that makes "the right message at the right time" actually happen.
Along the way, I worked on customer experience and marketing technology initiatives at companies like Abercrombie & Fitch Co. and Oportun, translating messy business problems into systems that could actually scale.
Currently
- Building weird things with AI
- Writing about marketing, technology, and productivity theater
- Learning more about investing, financial markets and systems
- Exploring how incentives shape company decisions
- Figuring out what the next chapter of my career looks like